Pocket Marketer
Remote
Are you a data-driven storyteller who knows how to grab attention on a crowded feed? We are looking for a sharp, results-oriented Digital Marketing Specialist to take our online presence to the next level.
In this role, your primary mission is simple: turn attention into attendance. You will design and execute hyper-targeted digital campaigns, craft high-engagement content, optimize our customer funnels, and build a buzzing online community. If you know how to leverage social media, short-form video, and clever messaging to get real people to show up to real-world events, this is the role for you.
Responsibilities
- Campaign Strategy & Execution: Plan, execute, and monitor digital marketing campaigns across Meta (Instagram/Facebook), Google, and other relevant platforms to drive event ticket sales.
- Content Creation & Copywriting: Write high-converting ad copy, event descriptions, and email newsletters. Collaborate on (or directly create) engaging visual content, reels, and stories that showcase our event experiences.
- Performance Tracking & Optimization: Monitor key metrics like Cost Per Acquisition (CPA), click-through rates (CTR), and conversion rates. Use data to constantly tweak and optimize ad spend.
- Local Community Growth: Engage with our audience online, respond to comments/DMs, and leverage local community groups, micro-influencers, and event listing platforms to amplify reach.
- Funnel Automation: Set up and manage automated email or WhatsApp marketing workflows to nurture leads, handle event reminders, and collect post-event feedback.
Must Have
- Proven Track Record: Solid experience managing paid ad campaigns (Meta Ads Manager is a must) with a focus on conversions or ticket sales.
- Data-Driven Mindset: Ability to analyze marketing analytics and transform raw data into actionable strategies.
- Platform Expertise: Deep understanding of Instagram's algorithm, trends, and content hooks, especially regarding short-form video (Reels).
- Sharp Copywriting: Excellent written communication skills with the ability to write catchy headlines and clear, urgent calls-to-action (CTAs).
- Growth Mentality: A self-starter who loves experimenting with new hooks, formats, and target angles to find what converts best.
Nice to have
- asic graphic design or video editing skills (Canva, CapCut, Premiere Pro).
- Prior experience marketing localized experiences, hospitality brands, community events, or entertainment tech.
What's great in the job?
Instant Feedback Loop: Unlike B2B marketing where sales cycles take months, event marketing gives you immediate data. You know exactly what works within 48 hours.
Creative Autonomy: We hate rigid templates. You have the freedom to test wild ideas, jump on fast-moving internet trends, and develop a unique brand voice.
Portfolio-Defining Growth: You will be directly responsible for scaling a community-driven brand, giving you highly quantifiable "I grew ticket sales by X%" metrics for your resume.
"Your impact is visible in real-time. You run an ad campaign on Tuesday, and see a room packed with smiling faces on Saturday."
Our Event
What We Offer
Results-Based Flexibility: We care about conversions and ticket sales, not clocking hours. Enjoy a flexible workflow where your performance speaks for itself.
Modern Tool Stack: Access to the tools and budget you need to run high-quality experiments, from ad spend allowance to essential software.
Skill Expansion: Opportunity to work at the intersection of performance marketing, brand building, and automation—sharpening a highly lucrative, multi-faceted marketing skill set.
Direct Growth Collaboration: Work closely with the core team, giving your strategic ideas a direct, unbottlenecked path to execution.